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“Cradled safely within a valley of caring hands, still leading a vibrant and dignified life, with a lively heart that shall yet see the best of days” – this is the essence captured by new logo.
The letter “O” & “V” being the initial letter of Orange Valley is worn in the icon design and incorporated with our antecedent rose. The “O” with an arc represents our clientele and our staff, both equally at home engaging each other within or beyond the Orange Valley microcosm, to embrace our mission to the region. The stylized “V” signifies the caring hand, outreaching, empowering and touching lives with a mark of affirmation. The pulsatile heart depicts the service-centric approach which has been enrooted in us since our inception.
The colors of the logo are both vibrant & refreshing. Orange represents a source of energy while green represent balance, harmony, and stability. Putting these colors together reflects the culture of enthusiasm, vitality, tranquility and transparency.
The Arial family of font was chosen for the logo type for it’s simplicity in reading. This san serif font can be applied successfully and maintain the same experience both on screen and in print. This is a very important aspect since Orange Valley communicates both online and offline. Merging both the graphic elements and logo type faces together creates a clean modern image reflecting the core values of Orange Valley. |
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